Hi.  I'm Andrew.  
​I've been told I'm a bit of a "professional unicorn", and I like that description just fine.  

I've been a producer, a blogger, a consultant, a startup guy, an agency guy, a sales guy and more, but I've always been focused on using technology and innovation to build teams, businesses and to tell great stories.

Long ago, nitch.ca was the home of my personal blog, but now it lives on as a space to learn a little more about me - so feel free to poke around or get in touch! 

Andrew Lane
Storyteller | Builder | Strategist​
Places you'll find me
The essential professional details and maybe a shared article here and there...
Occasional thoughts on important topics.
Coming soon.
A peek inside my head.
Disclaimer: I'm a terrible photographer.
Even more occasional thoughts on even 
​less important topics.
Keeping me young.
But never with the puppy filter...
Words to live by...
A selection of the words of wisdom that shape my approach to life and business.
  1. "You can use statistics to prove anything. 14% of all people know that!"
    - Homer Simpson
  2. "Question everything."
    - Anonymous
  3. "You miss 100% of the shots you don't take."
    - Wayne Gretzky
  4. "Do one thing every day that scares you."
    - Eleanor Roosevelt
  5. "Sometimes a cigar is just a cigar."
    - Sigmund Freud