It’s raining cats (not dogs)
Rebecca Harris leads off her cover story in the April 30 edition of Marketing Magazine with a quote from Alan Hallberg, Cisco’s senior director of worldwide advertising, that pretty much sums up where the marketer/consumer relationship has gone:
“Consumers have gone from being dogs, who are responsive, eager, needy and when you whistle they come running, to being cats who have a life of their own, and not nearly as needy and come to you when they feel like it.”
It’s just another one of those great quotes that makes me wish I would’ve thought of it first, and if I did, that someone would’ve bothered to listen. What I like most about it as we can all relate – I’m sure that many of us have had (or known someone who’s had) one of those cats with a mind of its own that its best to just leave alone.
The tricky part is, as marketers, it’s now our job to do exactly the opposite…
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Andrew Lane is storyteller, a business person, an entrepreneur and an educator focused in the digital content space. Key specialties include the creation, financing and monetization of digital content, branded content and social media. Working to help build the Canadian digital practice for Weber Shandwick Worldwide.
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