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Worst post ever or savvy use of existing media?

Posted by Andrew Lane in random ramblings on August 24th, 2007 | 2 comments

If the title didn’t tip you off, this is the worst post in the history of the nitch blog.  Really, all I want you to do is read someone else’s article.  However, strangely, in the increastingly fragmented online world, this terrible post could actually be proving just how savvy I am….

What am I talking about?  Steve Rubel of Ad Age submitted this column, Three Strategies for Surviving on the Decentralized Web, and all I really have to say is that I couldn’t agree more.  So why re-write is
That is Rubel’s main thesis is that in a decentralized web world, you don’t need to re-invent the wheel to get audience and exposure for your brand.  He points out that the web is becoming decentralized by the mass of widgets, embeddable video tidbits, links and more that we like to refer to as “Web 2.0″.  In this environment, marketers need to see to these services and applications as opportunities for them to extend their brand and engage audiences rather than attempt to build their own facebook, YouTube or widget portal.  The time to think in terms of web portals is nearing an end – brands must be conceived holistically and represented consistently across every touchpoint.  Of course, that holistic plan becomes even more critical as the number of touchpoints increase.
So, by just linking to Rubel’s piece and using his existing media to enhance the content on my own portal here, I guess I can call myself savvy I’m already using best practices in spite of writing a post so devoid of thought and effort.  Maybe it wasn’t the worst post ever…

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  • http://www.muchmusic.com Richard

    I love the sentiment of this article and it’s something we wholly believe in where I work. I do have to say though that the fact that you are calling “links” a 2.0 phenomenon underlines how much I hate that term and how truly meaningless it is.

    Where I stand, 2.0 is everything that everyone who was excited about the web in 99 was excited about. In an effort erase all the bad taste in our mouths from the bust, we want to call this new digital renaissance (get the reference?) something new.

    Links aren’t even 1.0, but in fact some kind of beta release of the web or something. Back in the day, we used to call them “hyperlinks” and we used them to cruise around the “information super-highway.”

    Please forgive my little rant. I know you didn’t mean anything by the comment. It was just a funny slip and something fun to riff off of.

    Good luck in your new endevours! Sounds like exciting stuff.

  • http://www.muchmusic.com Richard

    I love the sentiment of this article and it’s something we wholly believe in where I work. I do have to say though that the fact that you are calling “links” a 2.0 phenomenon underlines how much I hate that term and how truly meaningless it is.

    Where I stand, 2.0 is everything that everyone who was excited about the web in 99 was excited about. In an effort to erase all the bad taste in our mouths from the bust, we want to call this new digital renaissance (get the reference?) something new.

    Links aren’t even 1.0, but in fact some kind of beta release of the web or something. Back in the day, we used to call them “hyperlinks” and we used them to cruise around the “information super-highway.”

    Please forgive my little rant. I know you didn’t mean anything by the comment. It was just a funny slip and something fun to riff off of.

    Good luck in your new endevours! Sounds like exciting stuff.