College Assignment Help Writing Original Writing Services Writing A Short Essay How To Write A Short Essay For College Help Writing My Paper Personal Essay For Graduate School Nursing Essay Writer Service Toronto Creative Writing Services Clearwater Creative Writing Services Essays Term Papers Essay Term Paper Difference Helping With Homework Adhd Parents Helping With Homework Write Academic Paper Write Scientific Paper Abstract How To Write Academic Paper For Publication Buy Essays Uk Buy Law Essays Uk Where To Buy Business Plan Pro Premier Writing Term Papers For A Living Help With Thesis Statements Buy A Paper Buy A Paper Shredder Buy A Paper For School Do My Assignments Australia Do My Homework Australia Homework Help In Economics Professional Writing Online Version 3.0 3rd Edition Professional Writing Online James Porter Malaysia Assignment Helper Pay For Research Paper Pay For Your Research Paper Write A Great Essay Write A Strong Essay Write A Good Essay Intro Write A Great College Essay Where Can I Pay Someone To Do My Homework Writing A Paper For College Best Cv Writing Services Uk Best Cv Writing Services India Top Cv Writing Services London Thesis Writing Write An Essay On My Computer Academic Paper Academic Paper Search Essay On My Best Friend In Marathi Language Assignment Help For Students Assignment Writing Service In London Term Papers Writers American Term Paper Writers High School Assignment Help High School Homework Help Write A Narrative Essay Write Report Writing How To Write Report Writing In English Why We Write Report Writing Best Custom Essay Best Custom Essay Company Online Essay Writers Writing Research Papers Writing Research Papers 13th Edition Can Someone Do My Paper University Of Texas At Austin Homework Service How To Buy A Research Paper Cheap Professional Essay Editing Services Custom Report Writing Service Admission Essay Writing Service Admission Essay Introduction College Paper Writers Essays Buy Buying Essays Online Plagiarism Essays English Children Best Place To Buy Research Papers Best Place Buy Research Paper Online Where To Buy Research Papers Write My Papers For Cheap Essays Help Essays Helper Helpless Essays Purchase Essay Online Write College Papers For Money Custom Essay Papers Cheap Custom Essay Papers Custom Essays Essay Help Essay Self Help Best Help Best Essay Help Discount Code Legit Essay Writing Services Cheap Custom Essays English Thesis Papers Custom Essay Writing Usa Academic Writing Services India Academic Paper Writing Service Educational Report Writing Hot To Write A College Essay Homework Hotline Number Homework Helpline Big Y Homework Hotline Ct Homework Helpline Homework Help Line Nyc Customized Essay Custom Essay Writing Custom Essay Help Buy Home Workout Equipment Buy Work Home Leads Key Worker Homebuy How Does Homebuy Work Best Buy At Home Work College Admission Essays For Sale Essay Research Paper Thesis Research Paper Help Writing Argumentative Essay Online Help With Homework Online Accounting Help With Homework Online Help With Algebra Homework Online Help With Statistics Homework How To Start Writing My Research Paper How Do I Start Writing My Research Paper English Essays For Students India English Essays For Kids India Are Custom Essay Writing Services Legal Write My College Essay Me Who Can Do My Essay For Me Nursing Assignment Help Help With Algebra Homework Help With Algebra 2 Homework Help With College Algebra Homework Professional Development Essay Professional Development Plan Essay Cv Writing Service Reviews Essay On Paper Boat Essay On Paper Bags Ghostwriters For Hire Ghost Writers For Hire Nyc Is It Safe To Buy Research Paper Online Law School Personal Statement Editing Service Write A Term Paper For Me Writing Service Agreement Contracts Buying Essays Online Caught Buying Essays Plagiarism Written Essay Papers Scholarship Essay For Business Scholarship Essay For Business School Cheapest Resume Writing Service In India Best Online Will Writing Services Help Me Write An Essay Best Way To Order A Research Paper Research Essay Papers Research Essay Thesis Statement Buy School Papers Buy Law School Papers Buy High School Papers Executive Resume Writing Services India Help With School Homework Help With Secondary School Homework After School Help With Homework Write My Paper Co Write My Paper.com Write My Essay.com Write My Essay.com Reviews Essay Sites List How Can I Write A Perfect Essay How I Write A Good Essay Help Writing Term Paper Writing An Essay Conclusion Essay On Community Helpers For Kids Peer Helpers Essay Domestic Helpers Essay Write My Assignment Australia Best English Essay Site Best Photo Essay Sites Top Custom Writing Service Gre Essay Writing Gre Essay Writing Preparation Essay Writing Companies London Top Essay Writing Companies Writing English Essays Creative Writing English Essays Earth Science Homework Help Why We Buy Book Report Where Can I Buy Book Reports Personal Writing Essay English Essays For Secondary Students Essays For Secondary Students Essay Writing For Esl Learners Essays Written By Esl Students Writing A Narrative Essay For Kids Help Writing Papers Help Writing Research Paper Help Writing Philosophy Paper Custom Writing Cheap Custom Essay Writing Cheap Accounting Assignment Help Melbourne Law Assignment Help Melbourne Essays For High Schoolers Need Someone To Write My Essay Hire Someone To Do My Essay Buy Papers Please Buy Papersofa Professional Writing Company Professional Cv Writing Company Music To Help Write An Essay Words To Help Write An Essay Writing A Recommendation Letter For A Student Teacher How To Write A Recommendation Letter For A Student High School Someone Do My Essay Write Admission Essay Do Essay Writing Services Work Harvard Essay Writing Service Harvard Essay Writing System Harvard Referencing Essay Writing Buy Literature Review Uk Don#39t Want Do My Homework I Can#39t Do My Homework Lyrics Book Review Writing Services Photo Book Services Review Write Winning Scholarship Essays Who Can Write A Paper For You Write Your Paper For You Pay Someone To Write A Paper For You Music To Help Do Homework Help Me To Do My Homework Help I Don#39t Want To Do Homework Cheap Law Essays Cheap Labor Essays Online Report Writing Training Online Report Writing Tool Personal Essay For Graduate School Application College Essay Services Management Essays Leadership Essays Management Vs Leadership Essays Management Accounting Writing A Critical Analysis Of A Painting How To Write A Critical Analysis Essay On A Painting Cheap Essay Uk Professional Written Essays Professional Writing Essays Essay On Research Essay On Research Methods Essay On Research Methodology Essay On Research And Development Essay On Research Ethics Essay On Research Interest Essay On Research Report Easy Graduation Speeches Writing A Basic College Essay How To Write A Basic Argumentative Essay Paid Essays Paid Written Essays Paid College Essays College Essays Essay Writing Do My Research Project Do My Homework For Cash Writing An Essay Introduction To Compare And Contrast List Of Famous Essay Writers Best Resume Writing Services Canada Best Resume Writing Services Toronto Customer Writing Service Essay.org Essay.com Sites Essay.com In Marathi I Need A Thesis I Need A Thesis For My Essay I Need A Thesis For My Paper I Need A Thesis Sentence I Need A Thesis Statement On Bullying Help Writing A Descriptive Essay Writing A Descriptive Essay Powerpoint Writing A Descriptive Essay About Yourself Cheap Dissertation Writing Services Who To Write A Essay How To Write A Essay For College Write Comparison Essay Comparing Writing Essays To Going To The Dentist Writing A Proper Essay How To Write A Proper Essay For College Essay For Me Essay For Medical Assistant Essay For Meteorology Homework Help With Science Writing Paper For College Students Buying Term Papers On Line Need Help With Accounting Assignment Need Help With Marketing Assignment College Homework Help College Algebra Homework Help Academic Writing For Graduate Students Pdf Academic Writing For Graduate Students Answer Key Academic Writing For Graduate Students Swales Academic Writing For Graduate Students Commentary Help Me Write My Paper Writing Essays In English Language And Linguistics Writing Essays In English Language And Linguistics Pdf Writing Essays In English Pdf Writing Essays In English Phrases Writing Progress Reports Writing Progress Reports For Iep Goals Writing Progress Reports For Reading Literature Review Writing Service Uk Research Writing Help Legal Research And Writing Help

Technology just isn’t for everyone

Wow. That was tough to write, but in order to be the objective faux-journalist that I loosely claim to be, it had to be said. Anyways, let’s move on.
Last night as I was dozing off on the couch watching high quality US Network television that is not currently in re-runs, I came across a commercial for one of the network’s local affiliates 11 o’clock news. Since my post about online video viewers and traditional TV watchers, I’ve thought a lot about the fact that not everyone uses media in the same way. In fact, we may be at a point in history in which humanity’s individual methods of communication and information gathering have never been more different from one generation, or even one person to the next. This particular 11 o’clock “Action” News commercial made this fact all too clear to me again.

The ad was set up to encourage viewers to switch from the competitors 11 o’clock (presumably also “Action”) Newscast based on one fact and one fact alone – this 11 o’clock “Action” News has a weather report in the first 10 minutes!!! Not only was the voice over guy ECSTATIC about this fact, but a host of streeter testimonials from local residents (I’m assuming from Buffalo, though I’m not sure) also confirmed that this is certainly a highly motivating factor in choosing an “Action” newscast.

My reaction: ARE YOU KIDDING ME???? Is that REALLY a legitimate reason to tune into a piece of LINEAR programming???
I managed to fight off slumber to consider this for a moment. In spite of the fact that a detailed weather report for your exact area might be one of the easiest things to locate on the web, that weather widgets are one of the most prolific online and mobile weather updates were one of the first useful features available on a phone, people still turn to the local nightly newscast to determine if they’re going to need an umbrella tomorrow?? Really??? I mean, even if you’re somehow don’t have the internet in this day and age, there are 24 cable channels dedicated exclusively to 24 a day local weather!!! Now before I completely run amok with overstated punctuation in this paragraph, let me get to my point.

In a climate where audiences are diversifying so rapidly, there’s always going to be a need for services that fall outside of what someone (like me) would consider “the norm”. In this case, we’re seeing an ambitious “Action” News producer who is falling back to a tactic which would have been heavily employed in a pre-internet era. I might have a weather widget on my desktop that instantly lets me know what’s going on each time I glance at my computer screen (which is constantly on). But I’m apparently not the audience for the 11 o’clock “Action” news, which was confirmed by the testimonials from people who are likely not the type of people you would find in my social circles. Not every audience wants “the latest” way to consume information. Some would just prefer to wait until 11 to watch 8 minutes of “Action” news, a 2 minute forecast, and then hit the sack rather than PVR their way through 3 commercial-free episodes of “American Gladiators” for their fill of “Action” and then just check their desktop in the morning.
Understanding this difference is what niche marketing is all about – and I almost fell asleep at the switch and missed re-learning that important message. So don’t go dozing off out there okay?