The NCAA Tournament is a great example of a brand leaping from niche to the mainstream on an annual basis – so after the exciting ‘Cinderella’ story in the Brock Badgers last weekend, is the absence of a mainstream hook (hard-core gambling) all that’s stopping Canada’s CIS Elite Eight from doing the same?

Who is this guy???

The Brock Badgers won Canada’s men’s basketball championship in Cinderella fashion – can you name one player on their team??