Will the Web 2.0 brands benefitting from the investment of venture capitalists really find enough audience to generate ROI, or just excite the blogosphere before ultimately failing to find a broad enough user base to justify the investment?

Andrew Lane is storyteller, a business person, an entrepreneur and an educator focused in the digital content space. Key specialties include the creation, financing and monetization of digital content, branded content and social media. Working to help build the Canadian digital practice for Weber Shandwick Worldwide.