Will the Web 2.0 brands benefitting from the investment of venture capitalists really find enough audience to generate ROI, or just excite the blogosphere before ultimately failing to find a broad enough user base to justify the investment?

Andrew Lane is storyteller, a business person, an entrepreneur and an educator focused in the digital content space. Key specialties include the creation, financing and monetization of digital content, branded content, mobile, tablet and social media. The opinions expressed here are my own and not those of Weber Shandwick Canada.