Andrew Lane in
, random ramblings
05 4th, 2012 |
This post was originally published to the Weber Shandwick Social Studies blog. Crown photo by Dennis Jarvis, licensed under Creative Commons.
As Matt Cremer neatly stated in a February 2012 article for AdAge, “Content marketing, an idea that’s been kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution”. And with good reason. Statistics continue to point to the voracious appetite that consumers have for consuming video, taking, sharing and now pinning photos, reading and sharing articles and...