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How to ensure your content is king

How to ensure your content is king

This post was originally published to the Weber Shandwick Social Studies blog.  Crown photo by Dennis Jarvis, licensed under Creative Commons. As Matt Cremer neatly stated in a February 2012 article for AdAge, “Content marketing, an idea that’s been kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution”.  And with good reason.  Statistics continue to point to the voracious appetite that consumers have for consuming video, taking, sharing and now pinning photos, reading and sharing articles and...
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You are now a broadcaster – it’s time to get used to it

You are now a broadcaster – it’s time to get used to it

We see the statistics all the time. 800,000,000+ registered Facebook users. 200,000,000+ tweets sent per day. 2 days worth of video uploaded to YouTube every minute. And my personal favourite: All of the content created in the history of the world prior to 2003 is now replicated every 48 hours.   In today’s world every man, woman, child, employee, business or brand that dares to participate, has the access and tools available to become their own media outlet.  It’s an exciting time to be an individual with a story to tell, but it’s also a rapidly...
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Overdue Apologies – and where to find me

Overdue Apologies – and where to find me

I honestly do feel bad I have to write to apologize for my negligence on this platform.  While I’m sure I could tell you “I’ve been busy”, I know you’ve been busy too – I just haven’t been blogging enough.  I’ve certainly been tweeting and experimenting with posts on various platforms, but the nitchblog has been a casualty of all the great things happening over at Weber Shandwick.  But no longer.  With this early New Year’s resolution I’m promising more blogging in this space – not a ton, but more....
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How Long Before the MacBook Air Is Half of Apple’s Notebook Business? – AllThingsD

via allthingsd.com Smaller, lighter, faster. With the cloud looking like the concept-du-jour, the Air has a lot of growth still ahead. Read the full article at: http://allthingsd.com/20111115/how-long-before-the-macbook-air-is-half-of-app… Tweet this! Or... Facebook...
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Groupon Marketing Spending Works Almost Too Well | Advertising Age

via adage.com There’s a lot of skepticism around the longevity of group buying platforms. This seems to support that – group buying business growth is a monster that needs cash to sustain it. Not great for the long term… Tweet this! Or... Facebook...
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Sphero: The Ball. Evolved. | Vimeo

via vimeo.com I talk a lot about good technology helps business, but sometimes tech is just fun. If we can evolve the way we work and learn, why not the way we play? Tweet this! Or... Facebook...
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Monetizing the Music Industry | All Things D

via google.com It’s so interesting to see a major industry shift before our very eyes. Many would say that Steve Jobs is the catalyst here. Tweet this! Or... Facebook...
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The best ‘Sh*t Siri Says’ posts so far | PR Daily

via prdaily.com Artificial Intelligence that’s actually getting intelligent. Siri is going to be huge for the future of search, the mobile web and ironically, Google. Tweet this! Or... Facebook...
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Meet AlphaDog, Boston Dynamics’ scary brute robot – The Next Web

via thenextweb.com Sci-Fi is starting to drive science more and more. This could as easily be a prototype for a Michael Bay movie as it is for the US Marines… Tweet this! Or... Facebook...
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Mobile Wallets Move Closer to Reality – eMarketer

via emarketer.com Look at that growth. Once the technology (especially POS) gets on board with this expect these numbers to go through the roof. Tweet this! Or... Facebook...

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