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Throw another blog on the fire – Microsoft, Yahoo!, and the real potential of this deal

Okay so every blogger in the world is writing this post this morning, but how can I NOT write about this??? Microsoft is going to buy Yahoo! – ??!?!?! While I’ve already seen blogs and even facebook statuses and twitters debating why this is happening, the reality is Microsoft needed to find a way to make Google sweat, and all it might take them is a cool 44 billion. But I’m a firm believer this acquisition could give them the potential to do so much more… While media consolidation is interesting (my eyes are still peeled to see how well CTV...
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Technology just isn’t for everyone

Wow. That was tough to write, but in order to be the objective faux-journalist that I loosely claim to be, it had to be said. Anyways, let’s move on. Last night as I was dozing off on the couch watching high quality US Network television that is not currently in re-runs, I came across a commercial for one of the network’s local affiliates 11 o’clock news. Since my post about online video viewers and traditional TV watchers, I’ve thought a lot about the fact that not everyone uses media in the same way. In fact, we may be at a point in history...
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Writer’s strike = online boon? How do they figure?

There’s been a considerable amount written, first as a prediction and now as a factual report about the “impact” that the Hollywood writer’s strike will/is having on the online video world. And while I’m all for manufacturing stories (hence the blog), I’m saddened that in all my reading on the subject, nobody seemed to be predicting what actually happened – that TV reruns have no direct correlation to online video audiences. I mean, why would they? Think about it… television has long been built for mass audiences. Not 30...
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Michael Kuss and hyperlinking across platforms

I have to say that I’m really happy to see this ‘internet’ thing really catching on in mainsteam media.  With every major media outlet seemingly intent on developing broadband players, bonus online content for their traditional offering, and generally expanding their digital presence to further engage their audiences, we’re finally seeing the world of media starting to create real cross-channel experiences. What delights me even more is that we’re now seeing advertising beginning to push these online features.  A few years ago, it was...
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You’ve come a looooong way, Pacman

Amidst the hoopla of the approaching NBA finals (and the apparent non-hoopla of the Stanley Cup finals) another championship, bringing together the greatest competitors in the world was played out this week – the XBox Pacman World Championship. As I watched Pacman afficianados who had been perfecting their craft since the mid-eighties, it occurred to me that as much as these ghost-fearing warriors had come a long way since then, so had the video game industry itself. Back when Pacman was first introduced, it was one of the first video games to really begin to push...
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At the CNMA – the evolution of Nerd

Last night I attended the 7th annual Canadian New Media Awards.  It was a nice little night and more than a few friends brought home what has to be one of the nicest trophies going on the awards scene. Hardware aside, the event was marketed as “Nerds Night Out”, a quirky little hook that pokes fun at those of us who make our living in the creative technology industry that some still cling to calling ‘new media’.  But were they really poking fun? To lead off the show, we watched a video put together by the good folks at BiteTV, featuring their...
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Facebook 2.0 – that was fast!

Some of you (listen to me talking like multiple people are reading this…) might recall a post of mine from not too long ago bemoaning Facebook and its inward looking view of its own spectacular Web 2.0 software.  Well, I’m happy to report – I’ve done it!!! Facebook announced yesterday, along with its proud partners, that they will be unveiling some 70 technology partners including favourites such as Photobucket, Hot or Not and Twitter.  Also included in the group to have the first chance to really dig into the social networking site’s API...
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This Bud.TV’s for you… but not you

Beer.  We all love it, but for some of us, it is a forbidden love – often, because we’re just too young to drink it.  But too young to WATCH it?  That might be a little much…  Still, in age of experiential niche marketing, laws must be abided by in creating that experience,  this translates into a challenge for marketers – a challenge that I think is very well illustrated by Anheuser-Busch‘s struggles with the interesting but as yet unsucessful, Bud.TV. You see that link up there at the end of the last paragraph?  Go ahead, click on...
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I want my Facebook 2.0!

They say that first step to overcoming any addiction is admitting that you have a problem. The thing is, I’m not sure if facebook is a habit that I really want to lick.  I just hope they don’t force me to give it up… So what am I talking about here?  Well, let me explain.  One of the greatest things about the ‘book is that it allows you to define your individuality and share it with the world through the tools which the software provides.  The problem is that a person’s identity is defined by that representations of a collection of...
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Diff’rent Strokes to move the world… of music online

A wise man once said, that “the world don’t move to the beat of just one drum, what might be right for you, may not be right for some.” Ok, so if you hadn’t guessed by the post tile, that was actually taken from the theme song of Diff’rent Strokes, but when it comes to tastes in music, truer words may never have been spoken. Yesterday I attended iLunch, a regular event put on by Interactive Ontario which chose the future of the music industry as the day’s topic. The panel engaged in a lively and, at times, animated discussion about...

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