delete
SXSW 2013 and the changing face of breaking through

SXSW 2013 and the changing face of breaking through

Another SXSW and another year where a startup failed to capture the buzz that launched Foursquare and Twitter into the mainstream so many years ago.  While I’m only referring to events of 4 and 5 years ago, the speed of innovation in today’s world makes that feel like centuries.  But it’s not just innovation that’s evolving rapidly – we’re also seeing accelerated evolution in the media mix that’s required to truly target an audience and breakthrough. As startups continue to flock to Austin in record numbers, the hope seems to persist that the...
delete
How to ensure your content is king

How to ensure your content is king

This post was originally published to the Weber Shandwick Social Studies blog.  Crown photo by Dennis Jarvis, licensed under Creative Commons. As Matt Cremer neatly stated in a February 2012 article for AdAge, “Content marketing, an idea that’s been kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution”.  And with good reason.  Statistics continue to point to the voracious appetite that consumers have for consuming video, taking, sharing and now pinning photos, reading and sharing articles and...
delete
To scan or not to scan?  QR codes put to the test at SXSW

To scan or not to scan? QR codes put to the test at SXSW

This post was originally published to the Weber Shandwick Social Studies blog. We see them everywhere.  On buildings, in magazines, on business cards and more.  QR codes are more and more emerging as an element of the marketers toolkit.  So it stands to reason that on the ground at SXSW Interactive, the QR could should reign supreme… shouldn’t it? In reality, as 30,000 digerati descent on Austin the technology is being put to its ultimate test this week.  If an audience that prides itself on being on the leading and even bleeding edge of technology...
delete
You are now a broadcaster – it’s time to get used to it

You are now a broadcaster – it’s time to get used to it

We see the statistics all the time. 800,000,000+ registered Facebook users. 200,000,000+ tweets sent per day. 2 days worth of video uploaded to YouTube every minute. And my personal favourite: All of the content created in the history of the world prior to 2003 is now replicated every 48 hours.   In today’s world every man, woman, child, employee, business or brand that dares to participate, has the access and tools available to become their own media outlet.  It’s an exciting time to be an individual with a story to tell, but it’s also a rapidly...
delete
Why 2012 will finally be the year of mobile

Why 2012 will finally be the year of mobile

This article was originally posted to the Weber Shandwick Social Studies Blog. “Next year will be the year of mobile.” Stop me if you’ve heard this statement before, but in 2012 it’s going to happen – though I’ll forgive your cynicism as it comes from a legitimate place. As marketers we’ve been hearing this is “the year of mobile” since American Idol brought SMS to the mainstream nearly a decade ago.  While this was a huge leap forward for the relevance of the mobile phone in our culture, it also represented a very different kind of mobile experience...
delete
The iPhone 4 is finally here – but is it really worth the hype?

The iPhone 4 is finally here – but is it really worth the hype?

The new iPhone is here. If you managed to escape the news through US commercials (where it’s already launched), Facebook, your fanboy friends’ incessant rambling, the lineup update barrage on twitter this morning, or even the recent “antenna gate” crisis, then I’m telling you now.  It has arrived. As with the iPad and pretty much every Apple device before it, the Canadian release date has lagged behind the US. Today it finally landed in the Great White North and the regular lineups at the Apple stores, Best Buys, and the expected low grade hysteria as proud...
delete
The business of Facebook and the new world of PR

The business of Facebook and the new world of PR

As many of you know, I took on a new role to begin 2010 at Weber Shandwick, heading up their Digital Communications practice for Canada.  I think the thing I love most about any new opportunity is that it gives me the chance to take on a new learning curve and a new way of thinking.  Perhaps the most prevalent example of this is the position of traditional media relations professionals in the new world of social media and digital engagement. After spending my days thinking on this position and working with colleagues and clients to position Weber in the Canadian space,...
delete
nitchCraft: Having a coffee for the Kids with DailyChallenge.org and Pay it Backwards Day

nitchCraft: Having a coffee for the Kids with DailyChallenge.org and Pay it Backwards Day

Tomorrow is a very important day across the province of Ontario so I would be remiss if I didn’t feature my Darius Bashar of DailyChallenge.org who will be presenting Pay it Backwards Day tomorrow, September 30.  Wednesday only, any time you walk into a Second Cup and buy a coffee (or anything) for the person behind you in line, $5 will be donated to Sick Kids Hospital.  I think this is just amazing, but rather than make the intro a spoiler, let’s allow the interview to do the talking as we learn more about this great event and all that’s going on...
delete
The SXSWi Panelpicker and the opportunity for Toronto to prove community works

The SXSWi Panelpicker and the opportunity for Toronto to prove community works

Anyone in the Toronto digital/social media scene likely noticed that Monday was the official opening to voting for the South by Southwest Interactive Festival’s annual “Panelpicker”.  If you have no idea what I’m talking about, SXSW (an annual music, film and interactive conference in Austin, Texas) opened up the opportunity to present at their event to the world.  After thousands of submissions were administered, they’ve now launched the Panelpicker, essentially a Digg-like crowdsourcing application where the organizers are the only ones...
delete
The Spoke Theory: To drive an audience, every marketing wheel needs a “hub”

The Spoke Theory: To drive an audience, every marketing wheel needs a “hub”

A lot of the time, I’m a pretty big nerd.  I’m also, at times, a relentless critic.  One of my favourite past times that unites both of these truths about my personality is wandering around and critiquing the marketing tactics of the many thousands of businesses that advertise in one form or another around downtown Toronto.  From bands that flyer telephone poles all the way through to the monstrous concoctions erected in Dundas Square – I’m not picky.  I just really like to try and get into the marketer’s head. That said, in my aimless...

« Previous Entries