Facebook 2.0 – that was fast!

Some of you (listen to me talking like multiple people are reading this…) might recall a post of mine from not too long ago bemoaning Facebook and its inward looking view of its own spectacular Web 2.0 software.  Well, I’m happy to report – I’ve done it!!! Facebook announced yesterday, along with its proud partners, that they will be unveiling some 70 technology partners including favourites such as Photobucket, Hot or Not and Twitter.  Also included in the group to have the first chance to really dig into the social networking site’s API...

This Bud.TV’s for you… but not you

Beer.  We all love it, but for some of us, it is a forbidden love – often, because we’re just too young to drink it.  But too young to WATCH it?  That might be a little much…  Still, in age of experiential niche marketing, laws must be abided by in creating that experience,  this translates into a challenge for marketers – a challenge that I think is very well illustrated by Anheuser-Busch‘s struggles with the interesting but as yet unsucessful, Bud.TV. You see that link up there at the end of the last paragraph?  Go ahead, click on...

Diff’rent Strokes to move the world… of music online

A wise man once said, that “the world don’t move to the beat of just one drum, what might be right for you, may not be right for some.” Ok, so if you hadn’t guessed by the post tile, that was actually taken from the theme song of Diff’rent Strokes, but when it comes to tastes in music, truer words may never have been spoken. Yesterday I attended iLunch, a regular event put on by Interactive Ontario which chose the future of the music industry as the day’s topic. The panel engaged in a lively and, at times, animated discussion about...

Applauding YouTube’s actions – not their motives

Late last week, YouTube made the announcement that they would begin cutting checks for some of their most noteworthy stars, and even though their motives might not be entirely admirable, I couldn’t be happier. You Tube’s decision to share some of the wealth that the 1.6 billion dollar copyright infringement machine supposedly generates is a great step forward for niche content, in spite of the fact that the reasons behind it may be a little questionable. Reading between the lines in reports on the new initiative from the Tube themselves, as well as other...

LOLcats and other Close-Up Animals With a Wide-Angle Lens

While I like to try to be as globally applicable as possible in a blog about targeting things to specific audiences, I’d be doing the niche revolution a disservice if I didn’t at least make mention of LOLcats. What’s a LOLcat you ask? For those of you too lazy to click on the link, it’s a term taken from the unique hybrid of ‘LOL’ (Laughing Out Loud for the one of you who doesn’t have IM) and ‘cat’. So essentially, a funny picture of a cat – with an intentionally misspelled caption. Browsing the top Google...